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Bob van Dijk, CEO of Naspers and Prosus
Naspers and Prosus CEO Bob van Dijk does not expect Amazon.com to enter South Africa’s e-commerce sector “any time soon.”
One of the main reasons for this view, Van Dijk said in an online call with reporters Thursday, is that Naspers-controlled e-retailer Takealot.com “is doing a really good job” serving consumers online. from South Africa.
Van Dijk wouldn’t be drawn to whether Naspers would consider an offer for Amazon’s Takealot: “We don’t speculate about future mergers and acquisitions; We never do that and we won’t do it here either, ”but said Amazon could be deterred from entering the local market due to Takealot’s relative strength.
In some respects, Takealot is channeling Amazon’s relentless focus on customer satisfaction. According to Van Dijk, Takealot’s financial performance is important, but so is ensuring that customers are satisfied with the platform.
“We take a close look at the Net Promoter Score, which is really whether people like the service enough to recommend it to others. Takealot has done a fantastic job there, ”he said. “If they can continue to make customers happy on a large scale, as they have been doing, then I think there is limited space for Amazon to come in and offer something better.”
Even if Amazon decides to enter the South African e-commerce market directly, “this is not a winner-take-all business,” Van Dijk said. “As long as you do what’s best for your customers and have scale, you’re in for a good deal.” – © 2021 NewsCentral Media
