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By Lifestyle Reporter 
1 hour ago
KFC has issued a statement following the social media outcry over its “Family Feud” tweet.
Things started Sunday night when the family game show aired on e-tv at 6pm.
On Twitter, the fried chicken restaurant chain made an ill-timed attempt at humor.
Followers of social media mentioned the fact that the Tsonga culture is known for its colorful and traditional clothing. Hence the variety of colorful clothing worn by one of the family’s contestants on the show.
It didn’t take long for social media users to get serious about branding with the hashtag #KFCmustfall.
KFC Africa has now issued an official statement, saying that they are “really sorry for the offense they have caused.”
“We truly regret the offense we have caused and the nature of the tweet we posted on Sunday. We definitely did not intend to offend anyone, ”the statement read.
The brand said the tweet was intended to be humorous in line with the lighthearted nature and tone of the “Family Feud” show.
“However, this is no excuse. We fully recognize that it was not thought through, was insensitive and inappropriate and as such we removed the tweet and issued a public apology on our social media pages, ”added KFC Africa.
“We acknowledge that we did not take into account the diverse socio-cultural nature of the country in developing this tweet and we take full responsibility for the error in judgment.
“We have the deepest respect for the rich cultural diversity of Mzansi and, although we cannot retract what has been done, in the future, we are committed to taking better care of those cultural distinctions,” they concluded.
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