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Would it be a surprise if I told you that the new car battle you see on the road between the Ford Ranger and the Toyota Hilux rages just as fiercely in the used vehicle segment and through online search reports? ? No? That is what I thought. But there are some interesting surprises along the way. Let me tell you more about how these manufacturers continue to trade blows.
New car sales in South Africa hit record lows during 2020, according to the latest data from NAAMSA. A 29.1% market drop resulted in a total of 156,163 fewer units sold compared to the previous year, the lowest figure in 18 years. The Covid-19 pandemic, which has triggered an economic recession, is widely regarded as the main contributor to falling sales, as vehicle sales are closely linked to the strength of the economy.
Despite these challenges, Ford’s vehicle sales in the passenger car and light commercial vehicle sector remained strong. The Ranger remained one of the three best-selling vehicles overall for the year with a total of 18,846 units sold, and second behind Toyota’s Hilux which came in with 31,263 units.
Top 10 New Bakkies Sold in 2020
- Toyota Hilux – 31 263
- Ford Ranger – 18 846
- Isuzu D-Max – 12 704
- Nissan NP200-10480
- Nissan NP300 Hardbody – 5043
- Mahindra Scorpio Pik Up – 3093
- Toyota Land Cruiser Pickup – 2475
- Hyundai H100-2197
- Steed GWM – 1675
- Volkswagen Amarok – 1528
These new car numbers are fully supported by the fact that the Hilux was the most wanted bakkie on AutoTrader in 2020. AutoTrader is the largest digital auto market in South Africa. As such, it provides an unrivaled insight into car buying patterns in the country.
The Hilux was also the most sought-after used vehicle in 2019 and is a vehicle that continues to achieve one achievement after another. According to George Mienie, CEO of AutoTrader, Hilux is the success story of the South African auto industry of this century.
“This vehicle, built right here in South Africa, doesn’t just dominate new bakkie sales; it also dominates total new vehicle sales. And, as our data can see, it is also the most sought after used car in the country. This is because the Hilux is perceived as a well-built, reliable vehicle that is supported by an impressive dealer network, ”he says.
It is interesting to see that, in 2020, the Volkswagen Golf demonstrated gains in popularity in the used car market, going from the fourth most wanted used vehicle in 2019 to the second most wanted in 2020. This could be due to the lockdown and the impact on the economy. ; many motorists have tightened their belts.
Consequently, demand for the Golf has risen above that of two luxury German sedans, namely the Mercedes-Benz C-Class and the BMW 3 Series.
Top 10 Most Wanted Cars of 2020
- Toyota hilux
- Volkswagen golf
- Mercedes-Benz C-Class
- BMW 3 Series
- Ford Ranger
- Volkswagen polo
- BMW 1 Series
- Toyota fortuner
- BMW X5
- Audi A3
Now where the Ranger goes to the top of the charts is when it comes to the used car sales race by finishing as the best-selling used car in 2020. Ranger accounted for 4.7% of all used cars sold. in South Africa and generated 8.3 million searches last year.
The AutoTrader 2020 Automotive Industry Report provides insight into which makes, models and, for the first time in South Africa, which variants (including trim levels) are important to car-buying consumers.
“The best-selling used Ranger derivative is the 2.2TDCi Double Cab Hi-Rider XL; He is the most popular Ranger by far. It sells for an average selling price of R260 673, the average mileage is 90,596 km, and the average registration year is 2015. The Ranger is especially popular in Gauteng, with that province accounting for 55.02 percent of total sales. from Ranger while the crew cab is the most popular body type, accounting for 68.86 percent of sales, ”concludes George Mienie.
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