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DStv are the new sponsors of the Premiership, Premier Soccer League (PSL) president Irvin Khoza announced Thursday night.
MultiChoice-owned pay TV channel replaces Absa as PSL’s main league sponsors. DStv has signed a five-year contract.
“PSL announces that DStv is now the official sponsor of PSL,” Khoza said at a televised press conference from DStv’s studios in Randburg that was broadcast live on two of DStv’s SuperSport channels.
“This competition will be called the DStv Premiership.” It’s a powerful synergy in what it brings to fans as PSL continues to innovate and improve its products, which will be fully supported by DStv, whose offering requires a large amount of local content.
“There is neither them nor us. We are united at the hip to produce more consumption of the best products for our deserving supporters. “
Absa announced in June that the banking giant would end its 13-year Premier League sponsorship at the end of last season, where Mamelodi Sundowns topped Kaizer Chiefs for the title on the final day on Saturday, September 5.
The season, which normally completes in mid-May, was extended after a five-month delay due to Covid-19 until early September.
Absa’s last sponsorship had been reported to the PSL worth 140 million rand annually.
DStv’s sponsorship of the PSL Premier Division will make MultiChoice’s involvement in South African soccer even more meaningful.
