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Cricket South Africa apologized to Momentum after board member Eugenia Kula-Ameyaw targeted the sponsor with a controversial tweet Wednesday morning.
In a post that has since been deleted, Kula-Ameyaw, who is also an independent director of CSA, criticized Momentum’s decision not to renew its current deal with South African cricket when it expires next year.
READ: Momentum retires as CSA sponsor
Momentum made clear in a statement Tuesday that it is not impressed with how things have played out at CSA, citing a leadership issue as the main reason for closing the deal.
CSA subsequently issued a statement Wednesday afternoon, with Acting President Beresford Williams apologizing to Momentum for Kula-Ameyaw’s tweet and distancing the organization from her notions on social media.
‘Cricket South Africa (CSA) sincerely apologizes to Momentum for the unfortunate and unwarranted tweets made by one of our Board members, in a personal capacity. CSA wishes to reiterate that Dr. Eugenia Kula-Ameyaw did not act in her professional capacity as a non-executive member of the CSA board, ”said Williams.
“While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr. Kula-Ameyaw on Twitter. Furthermore, we wish to reiterate that CSA does not endorse the views expressed regarding Momentum and we sincerely appreciate the benefits that Momentum and all of our sponsors bring to making cricket accessible and inclusive for all South Africans, ” Williams added.
In addition, she stated that CSA is not happy with its actions and has since reported the situation to its social and ethics committee.
‘CSA is taking this matter very seriously and in light of the reputational damage it could cause, the CSA Council of Members has referred the matter to the Ethics and Social Committee and once all processes have been completed internal, necessary corrective actions will be taken. As part of its ongoing efforts to enhance the reputation of Cricket South Africa, the organization’s management will re-educate all of its internal stakeholders to better understand its Social Media Policy and to ensure that employees at all levels understand the value that sponsors and supporters provide.
“CSA has issued an apology to Momentum but wishes to reiterate that the organization remains forever grateful for the sponsorship of Momentum and the fruitful relationship the two organizations have enjoyed for nearly ten years.”
Last week, former CSA Acting Chief Executive Officer Jacques Faul revealed Kula-Ameyaw as one of the people he feels is responsible for capturing the governing body after she bought an ad on the Sunday Times worth R521,000 without permission.
READ ALSO: CSA being captured, reveals Faul
“ We thank Momentum for the substantial contributions they have made towards the improvement of cricket and the milestones we achieved through their sponsorship and assure them that we will continue to build on the successes to further grow and develop the game of cricket. ” Williams. .
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