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“We have completed our web traffic audit from the launch of the auction marketing campaign at the end of October until the final drop in sales on Saturday, December 5, and the numbers are South African auction industry records.
“The first thing you notice is the huge online audience for the auction itself. The High Street virtual auction platforms broadcast the six-hour sale live from start to finish on Saturday, with a now confirmed global audience of just over 10,500 individual viewers, ”said Van Reenen.
“The second is the pre-auction promotional video that was uploaded to various social media platforms a month before the sale. During that one-month period, the video was viewed more than 600,000 times, ”he added.
“The Louis Coetzer collector car auction has certainly set the new market standard for how collector cars should be bought and sold. It is proven that the true value of collector cars can only be established on the auction block, ”said Creative Rides owner and CEO Kevin Derrick. “The auction exceeded our expectations on all levels; from the extraordinary interest of the consumer, to the number of registered bidders, to the prices reached ”, he added.
The vehicle that sold for the most was a 1958 Mercedes-Benz 300 Dora which, after a fierce bid, was sold for 1 million rand.
Some of the big buys of the day also included a 1953 Mercedes-Benz 300 Adenauer W186 and a 1964 Mercedes-Benz 220 SE Coupe that sold for around R900,000 each.
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