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Clicks faced backlash for approving and showing the ad, which described a black woman’s hair as ‘dry, damaged and frizzy’ compared to white hair, which she labeled ‘normal’.
EFF members protest outside a Clicks store in the Sandton City shopping center in Johannesburg on September 7, 2020. Image: Kayleen Morgan / EWN
JOHANNESBURG – Clicks said it would begin a process to provide support and advice to its employees across the county in the wake of a racist advertisement posted on its website.
As a result, the health and beauty outlet said it would close all of its stores on Wednesday.
Clicks faced backlash for approving and showing the ad, which described a black woman’s hair as “dry, damaged and frizzy” compared to white hair, which she labeled “normal.”
Hundreds of members of the Economic Freedom Fighters (EFF) have been protesting in front of Clicks’ outlets and destroying some of them in the process, while condemning the business for what it says, “is a violation of human rights.”
Clicks and TRESemmé have caused significant damage to their brands.
Reputation brand manager Solly Moeng said both entities would have to take drastic measures to fix this problem.
“Not only do they need to say, ‘Those people are gone, we apologize, and we’ve taken the product off our shelves,’ but they also need to come back to us at some point and let us know what they’ve changed.” he said.
Clicks said it was working with the government to make sure it sold more black hair products.
A senior executive resigned from his post because of his involvement in the offensive campaign.
The company has also confirmed the suspension of the employees involved in the saga.
WATCH: ‘Clicks must go to hell’ – EFF protests racist store ad
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