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Clicks has apologized for the announcement on its website, as has the TRESemmé SA brand.
Commenting on Sunday’s protest, Clicks said that it “provides a much needed healthcare service for South Africans and that stores will not be closed. Contingency plans have been implemented to ensure the safety of clients and staff. “
The retailer added that it had taken full responsibility and unreservedly apologized for the announcement posted on its website, and had taken immediate action to address all concerns.
TRESemme said: “We are very sorry that the images used in a TRESemmé SA marketing campaign on the Clicks website promote racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we were wrong. The images are not aligned with the values of our brand, or Clicks. TRESemmé SA apologizes for the harm that these images have caused. We also apologize to the Clicks group.
“We are investigating how this happened and why it was not detected, and we will take all necessary steps to ensure that it does not happen again.”
Despite apologies, protests were carried out in various centers on Monday morning by EFF supporter groups, including at the Mall of Africa. The Clicks store was closed as EFF members sang protest songs on its doorstep.
This is a developing story
– Additional reports from TimesLIVE journalists
TimesLIVE