[ad_1]
The first of its kind in South Africa! Checkers opened a high-end store in Rosebank that has a honey bar, an in-store Starbucks, a sit-down sushi bar, and more for the customer to experience.
Checkers has launched its new state-of-the-art supermarket at the Rosebank Mall in Johannesburg, Gauteng. Image: Refilwe Pitjeng / EWN.
JOHANNESBURG – Looks like ladies don’t want their customers to leave the new Rosebank store – ever!
With a sushi bar, a honey bar (yes, a honey bar), and a full Starbucks experience at the store, you can also buy a sleeping bag and camp inside.
The retail giant opened its new, state-of-the-art supermarket in Rosebank Mall on Thursday.
The luxury store offers several unique specialized services including:
• A one-of-a-kind in-store Starbucks
• A honey bar offering three unique local varieties of honey on tap, namely Buchu, Lucerne and Spring
• A sit down sushi bar
• A decadent chocolate bar with locally made chocolates and other delicacies (including vegan and sugar-free options) from Chocoloza
• A Kauai in the store
• A selection of meats and vegetables expertly prepared on an imported rodizio grill
With this world-class shopping experience, what does it mean for the consumer’s pocket?
Baby Govender, deputy division manager at Gauteng Checkers, assured consumers that they can still expect affordable prices.
“Although Checkers is a premium store at Rosebank, we still have affordable prices. Customers can expect to find a wide range of products at low prices. “
The store itself is Checkers’ latest FreshX supermarket.
Checkers launched its first FreshX store in 2017 to attract wealthier customers and gain market share from luxury retailer Woolworths.
The first of its kind in South Africa, this Checkers store also has honey on tap. Buyers can get unique local honey variants like buchu and alfalfa.
Glenda Philp, Strategic Projects at Real Foods explained how the honey bar will work:
“It’s very easy: customers will have jars to choose from, and if you figure it out, you will notice that this is the cheapest way to buy honey because you are not paying for the packaging, you are only paying for the honey. Customers will choose their honey mix and open the faucet system called the Honey Gate. They will pop their flask underneath and turn on the faucet. The honey flows like liquid gold and once they are gone, they close the honey gate and have their honey. “
If you’re wondering where this sweet golden liquid comes from, Philp assured customers it’s purely local.
“It is 100% local honey and the reason we did it is because there is a lot of local honey available. It is real unmixed honey. “
Customers can also expect an improved design, including wider aisles and seamless floors that allow carts to move with limited noise.
[ad_2]
