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By Robin-Lee Francke 
17h ago
Cape Town – The city of Cape Town and Cape Town International Airport are ready to welcome domestic and international tourists as the city emerges from the coronavirus.
In a statement released on Friday, Councilor James Vos, a member of the mayor’s committee for economic opportunities and asset management, said he visited the airport to reveal Cape Town’s destination marketing branding, which is key to communicating with locals and visitors.
Vos said effective branding and marketing would ensure that target markets are reached during this time, as the city of Cape Town receives more branding space at the airport.
He said the brand has six pillars: visiting, living, working, studying, playing and investing in Cape Town.
He said this strategic marketing and communication approach was key to rekindling visitor demand to visit the city.
“This strategy allows us to provide a rich and holistic view of everything the city has to offer on these six themes,” said Vos.
He said the security protocols of the city’s “For the Love Of” campaign were spread throughout the airport, indicating how prepared Cape Town was to welcome domestic and international tourists.
Vos said that while he was happy with the brand, he will continue to push for borders to be reopened, to ensure growth in visitor arrivals and stimulate supply and demand from tourism and related industries, while maintaining strict protocols of Covid-19 security.
African News Agency (ANA); Edited by Yaron Blecher
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