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Several local retailers will extend their Black Friday sales beyond a single day to avoid store overcrowding.
Pick n Pay told the Sunday Times it will extend its Black Friday sale for two weeks, while Game and Makro will run Black Friday deals. throughout november.
Retailers are also encouraging customers to use online resources to optimize their purchasing processes.
This includes checking prices online to plan your trips to physical stores.
Pick n Pay said all of their prices will be available on their app, and customers will also be able to check if their local stores have stock of their preferred purchases.
“This will ensure that customers can plan their trips to stores, which should help maintain social distancing,” Pick n Pay said.
Pick n Pay also noted that all of their deals will be available to buy online, meaning that customers could get Black Friday deals without visiting physical stores.
It will also offer exclusive deals online, further encouraging buyers to make use of its e-commerce platform.
Pick n Pay encouraged customers to sign up for notifications and newsletters that provide more information on Black Friday deals.
This facility will be available on the Pick n Pay website starting Monday.
Makro and game plans
Massmart, which owns Game and Makro, will bid from November 2 to 29 and will extend its offers throughout this period.
“Game and Makro, after analyzing the Black Friday shopper information available to us, made the decision to give our customers more opportunities and time to benefit from Black Friday pricing by launching new Black Friday deals each week during the month of November, ” He said Brian Leroni, Massmart corporate affairs executive.
“These unbeatable specials will only be published during the week they are announced and will not be offered again, so we encourage buyers to take advantage of the offers each week, rather than waiting until late November as they normally would.”
Leroni noted that COVID-19 would make it difficult to run a shorter traditional Black Friday campaign.
“Black Friday traditionally sees high concentrations of shoppers in retail stores across the country, which can create a challenging shopping environment,” Leroni said.
“So we have made the decision to reinvent the way we do Black Friday in 2020.”
What to expect on Black Friday
DPO South Africa has foretold that Black Friday will provide South Africans with incredible deals because retailers will compete for the limited disposable income shoppers have.
“Consumers should be aware that the average South African shopper has become an expert on Black Friday and bargain hunters will fill carts ahead of time to ensure they only have to pay as soon as sales start,” added Peter Harvey , MD of DPO South Africa.
Harvey said that while he predicts Black Friday spending will decline, he believes e-commerce will remain stable.
He also believes that customers will buy fewer expensive items, instead of prioritizing DIY and home improvement products, as well as experimental purchases.
“The travel and tourism sector is one of those to watch this year. We can expect an increase in experimental purchases as people seek to feed their desire to get out of the house and into the world, ”said Harvey.
“While international travel is still quite limited, both in terms of cost and the list of countries that will admit visitors, local tourism is sure to benefit from some expenses from November.”
“This is great news for our local travel companies, who should make sure they are ready with great deals for an eager cabin crowd,” said Harvey.
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