How to Manage and Grow a Strong Remote Marketing Team

Since the coronavirus outbreak, many people have had to adapt to work remotely. Working from the domestic movement shows no signs of slowing down, with 16% of global businesses now operating as entirely remote.

Why is remote work beneficial in a marketing context?

As a marketing specialist, you’re probably wondering, “Working from home sounds great, but will that work for me?” According to a study by the Cyprus Marketing Institute of 1,900 people surveyed with remote positions, 25% worked in marketing.

A career in marketing allows people the freedom to work from anywhere in the world. Because marketers are largely creative, the flexibility of working from home can stimulate innovation and productivity, as these employees don’t need to be chained to a desk to achieve their goals.

Flexibility plays a significant The role of why more marketers choose remote work, with brand recruiting reporting that flexible work is “the most important benefit to marketers.”

Remote work will be beneficial in a marketing context for the following reasons:

Now, without further ado, here are five tips marketers can use to master the art of working from home:

1. Build trust with your employees

Since it will be operating in different spaces, it will be difficult for managers to constantly monitor employees if they are working remotely, this is where trust, respect and reliability Ahead.

If you trust your employees, you won’t need to constantly monitor them, as you will have faith that they spend their time at home working hard.

When building this relationship, employees must also have faith in their manager. To build that trust, an employee must feel valued and respected by their employer. This respect will stimulate employee motivation and lead them to take more initiative when working remotely.

This sense of mutual trust will allow both parties to work with each other in mind, leading to a beneficial relationship where both parties are working toward a common goal.

Creating a bond with your employees when working remotely will require a lot of care and attention from everyone, but it is essential to maintaining a professional relationship.

You can build this trust and respect in the following ways:

• Engaging with your team – asking your employees for input on work-related issues, or even engaging in conversation with them about what they did over the weekend – will help your employees feel a sense of appreciation and allow you to connect as employer. Your team.
• Leave room for flexibility – give your team the freedom to do their jobs its terms; This builds confidence and encourages employees to motivate themselves.
• Have fun with communication: be it sending memes or catching up on a Zoom call, communication fosters connections, building professional relationships.

2. Promote teamwork.

In addition to building a strong relationship with your employees, it is crucial they have a feeling of camaraderie with each other.

According to Forbes, “51% to 79% of virtual workers say that the lack of a personal relationship / connection causes conflict and dissension within a team.”

Encouraging your team to work on building professional relationships will benefit your business, as a team that understands the personalities and meshes of others well is more productive.

When creating your remote marketing team, it would be wise to match employees who have similar personality types and work ethic. Since it is not linked to a location, you can search and select the best possible equipment.

An easy way for employers to drive teamwork in a remote work environment is to encourage communication.

By having regular virtual meetings and using instant messaging platforms like Google Hangouts, employees can have meaningful and fun conversations with their colleagues.

3. Set clear guidelines

When creating a remote marketing team, there is no room for ambiguity when it comes to roles and responsibilities.

Putting employee relations aside, this is the most important step in ensuring that your team runs smoothly. Everyone should have a clear idea of ​​what they need to accomplish and what is expected of them so that tasks are completed on time and the team can work together more coherently.

Here are some ways to achieve a high-performance workforce:

• Schedule weekly meetings: In these meetings, you can make sure everyone is on the same page by checking how everyone is dealing, what tasks they are working on that week, and if anyone has a problem.
• Use productivity tools: By using the calendar and scheduling tools, employees can collaborate effectively, share documents, and manage their own deadlines.
• Hold regular feedback sessions – These sessions will allow employees to get positive feedback about their work, increasing productivity, as well as learning what areas they need to work on.
• Communicate regularly: Communication is a must in a remote work environment. This reaffirms that everyone is on the same page and creates an open channel for any questions.

4. Take advantage of technology

As a remote vendor, technology is on your side. Since advancements in productivity tools happen regularly, working from home has never been easier as there really is an app for everything!

Whether you want to track your employees’ progress, communicate, have a virtual meeting, or collaborate on a project, it’s imperative to make sure you take advantage of the right tools for your team.

The best tools for a remote marketing team are:

5. Create a strong team culture

When working remotely, it can be challenging to build a definitive business culture, as they are all scattered and rarely meet face to face.

As you operate differently, you will have a different set of goals, a separate vision, and a different business culture compared to workers in the office

It is paramount when creating a marketing team to embrace your remote workers by crafting an inclusive and inspiring mission statement. According to High five, companies with a clear culture have lower turnover, better stock market returns and are more profitable.

To successfully build a culture among your team, communication is key. By integrating collaborative work and working to get to know each other, your team will begin to unite over time and build trustworthy professional relationships.

As you build relationships with your colleagues, you can determine your shared values ​​and goals that you want to achieve through your work.

Do you have any helpful tips for managing a remote marketing team? Let us know in the comments section below.

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Are you hungry for more marketing tips? Be sure to check out these marketing tips for South African freelancers during COVID-19.

* Image courtesy of Vecteezy