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Nike
- The Air Jordan 11 Adapt with automatic lacing just went on sale in the US.
- The shoes sell for $ 500, the equivalent of about R7,000.
- The Air Jordans have been big this year despite the pandemic, thanks in part to Michael Jordan’s ESPN documentary series.
- Visit the Business Insider SA home page for more stories.
The new Air Jordans with individual laces are finally on sale in the US for $ 500, the equivalent of about R7,000 a pair.
Nike announced the Air Jordan Adapt 11 in November as an update to the classic shoe on the 25th anniversary of the first Jordan sketches. They are the first from the Jordan brand to include Adapt autotuning technology, which Nike has been testing since at least 2016, and Jordan Brand Design Director Martin Lotti calls “the best of Nike technology.”
The technology works with a Nike application connected to the shoes via Bluetooth.
Nike
With the app, the user can control the laces and the color of the small side lights.
Nike
The app can change both the color and the flashing pattern of the lights. Nike says the app will have a “Jordan-flavored interface.”
With these features, Lotti calls the Jordan 11 Adapt the “most personalized Jumpman shoe to date.”
Nike is selling the sneakers for $ 500 in the US (around R7,000), far less than the brand’s first self-adhesive sneakers.
Nike
Nike’s first pair of automatic laces, the HyperAdapt 1.0, debuted in 2016 for $ 720. In 2019, the Nike Adapt BB was just $ 350, but it wasn’t part of the popular Jordan brand.
Air Jordans have been popular for years, but this year they’ve seen a spike on reseller sites in the “year of Jordan.” ESPN’s Michael Jordan documentary series “The Last Dance” is at least partially responsible for the surge in demand, which has proven somewhat pandemic-proof as shoes tend to become more valuable as they age.
For now, it remains to be seen if the new design will appear on Sneakerhead’s reseller sites at inflated prices.
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