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Apple moves is moving forward with autonomous car technology and is targeting 2024 to produce a passenger vehicle that could include its own innovative battery technology, people familiar with the matter said.
The iPhone maker’s automotive efforts, known as Project Titan, have run unevenly since 2014, when it began designing its own vehicle from scratch. At one point, Apple withdrew the effort to focus on software and reevaluated its goals. Doug Field, an Apple veteran who had worked at Tesla, returned to oversee the project in 2018 and laid off 190 people from the team in 2019.
Since then, Apple has made enough progress that it is now aiming to build a vehicle for consumers, said two people familiar with the effort, who asked not to be named because Apple’s plans are not public. Apple’s goal of building a personal vehicle for the mass market stands in contrast to rivals like Alphabet’s Waymo, which has built robotic taxis to transport passengers for a driverless transportation service.
A central element of Apple’s strategy is a new battery design that could “radically” lower the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.
Apple declined to comment on its future plans or products.
Building a vehicle represents a supply chain challenge even for Apple, a wealthy company that makes hundreds of millions of electronic products each year from parts from around the world, but has never built a car. Elon Musk’s Tesla took 17 years before it finally turned into profitable cars.
“If there is a company on the planet that has the resources to do that, it is probably Apple. But at the same time, it’s not a cell phone, ”said a person who worked on Project Titan.
Unclear
It’s unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles. And there is still a chance that Apple may decide to narrow the scope of its efforts to an autonomous driving system that would integrate with a car made by a traditional automaker, rather than the iPhone maker selling an Apple-branded car, one of those people. additional.
Two people with knowledge of Apple’s plans warned that pandemic-related delays could drive the start of production in 2025 or beyond.
Tesla shares closed 6.5% lower on Monday after its debut on the S&P 500 on Monday. Apple shares closed 1.2% higher on the news.
Apple has decided to turn to external partners for elements of the system, including lidar sensors, that help autonomous cars get a 3D view of the road, said two people familiar with the company’s plans.
Apple’s car could have multiple lidar sensors to scan different distances, another person said. Some sensors could be derived from lidar units developed internally by Apple, that person said. Apple’s iPhone 12 Pro and iPad Pro models released this year feature lidar sensors.
As for the car battery, Apple plans to use a unique “single cell” design that increases the volume of individual battery cells and frees up space within the battery pack by eliminating bags and modules that contain the battery materials. said one of the people.
Apple’s design means that more active material can be packed inside the battery, giving the car a potentially longer range. Apple is also examining a battery chemistry called LFP, or lithium iron phosphate, the person said, which is inherently less prone to overheating and therefore safer than other types of lithium-ion batteries.
“It’s the next level,” said the person about Apple’s battery technology. “Like the first time you saw the iPhone.”
Apple had previously involved Magna International in talks about making a car, but the talks petered out when Apple’s plans became unclear, a person familiar with those earlier efforts said. Magna did not immediately respond to a request for comment.
To turn a profit, contract automakers often ask for volumes that could pose a challenge even to Apple, which would be a newcomer to the auto market.
“To have a viable assembly plant, you need 100,000 vehicles a year, and there will be more volume to come,” the person said.
Caution
Some Apple investors reacted cautiously to the news. Trip Miller, managing partner of Apple investor Gullane Capital Partners, said it could be difficult for Apple to produce large volumes of cars early on.
“It would seem to me that if Apple develops some advanced operating system or battery technology, it would be better to use it in partnership with an existing licensed manufacturer,” Miller said. “As we see with Tesla and legacy auto companies, having a very complex manufacturing network around the world doesn’t happen overnight.”
Hal Eddins, chief economist at Capital Investment Counsel, an Apple shareholder, said Apple has a history of higher margins than most automakers.
“My initial reaction as a shareholder is, huh?” Eddins said. “I still don’t see the appeal of the auto business, but Apple may be looking at it from a different angle than I do.” – Reported by Stephen Nellis, Norihiko Shirouzu and Paul Lienert, (c) 2020 Reuters
