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New local airline Lift has opened its website for reservations as it prepares to officially begin operating on December 10, but first it wants the public to decide on a design for its planes.
Lift has released a public survey to select the livery for its aircraft. This occurs after the group asked the public to Name the new local airline that resulted in more than 25,000 name suggestions and a total of eight winners with the Lift name.
“We were overwhelmed by the public’s response to naming our airline. We would like to continue to include the public in decisions about other components of the brand, ”said Gidon Novick, co-founder of Lift.
The three initial Airbus A320 jets are preparing for their maiden flight on December 10, just in time for the peak holiday season, Novick said.
“M&C Saatchi came up with a bold design and color palette. We would like help to find the most beautiful and impressive combination. “
The two designs can be seen below. A Instagram account It has been created with the survey and will be open until Monday (November 23).
Option A
Option B
Novick said the airline plans to offer flexibility to customers, as well as competitive prices.
“Anyone who travels with us will have a totally flexible ticket and can change their flight as many times as they want free of charge. Our hypothesis is that with that in mind, people will feel more comfortable booking and less eager to travel, “he said.
However, Novick said the airline does not plan to undermine competitors or start a race to the bottom: “We will focus our efforts on adding value, not cutting prices. We want to redefine the customer journey from start to finish, ”he said.
Novick said that customer payments will be kept in a separate structure until after the flights have been made, to prevent them from losing money in the event the airline goes bankrupt. This is a departure from global industry norms, he said.
“It is our basic belief that customers should not finance airlines and neither should governments,” he said. “No rational argument has been made to give someone the confidence that it is necessary to put money into SAA that should have been invested in social projects and health care.”
The new airline is a partnership between established operator Global Aviation, Novick, and former Uber executive Jonathan Ayache. A group of highly experienced industry specialists have also joined the team.
Lift will have a low, debt-free fixed cost base and a flexible staff and resource structure.
It will use Global’s existing infrastructure, aircraft, maintenance facilities, cabin crew and pilots and its central flight control facility, drawing on Global’s long experience in providing full leasing services for custom charter flights or for other airlines ( including Comair) when they need backup planes. .
Lift will initially operate three aircraft serving up to seven roundtrip flights a day on the Cape Town and George routes.
Read: South Africa is acquiring a new airline, and the founder wants to name it
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