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Apple launched a range of new MacBook laptops powered by its own M1 Silicon processor at a launch event on Tuesday, November 10.
The first Mac device to ship with this new chipset is the new Apple MacBook Air, which is more powerful than ever.
The 13-inch laptop offers up to five times the graphics performance of the previous generation thanks to the Apple M1 chipset.
“With the new M1, MacBook Air is faster than 98% of notebooks sold in the last year,” Apple said.
It’s also completely silent, as it has no built-in fan, and the battery life has been vastly improved, offering up to 18 hours of video playback on a single charge.
The device has an improved 13.3-inch Retina display and greatly improved camera quality.
The MacBook Air is priced at $ 999 and is available to pre-order starting today. The device will begin shipping from next week.
Massive boost in performance
The new MacBook Air features the same lightweight design as the previous generation along with a breakthrough in performance.
Apple claims that compared to the previous generation, the M1-powered MacBook Air can:
- Export a project for the web with iMovie up to 3 times faster.
- Integrate 3D effects into video in Final Cut Pro up to 5 times faster.
- For the first time, play and edit multiple streams of full-quality 4K ProRes video in Final Cut Pro without missing a frame.
- Export photos from Lightroom up to two times faster.
- Use ML-based features like Smart Conform in Final Cut Pro to intelligently frame a clip up to 4.3 times faster.
- Watch more movies and TV shows with up to 18 hours of battery life – the longest on MacBook Air.
- Extend FaceTime and other video calls for up to twice the time on a single charge.
The laptop also supports Wi-Fi 6 connectivity and has two Thunderbolt ports with USB 4 support.
“With its elegant wedge-shaped design, impressive Retina display, Magic Keyboard, and an astonishing level of performance thanks to the M1, the new MacBook Air once again redefines what a thin and light notebook can do,” said Apple.
Apple M1
Apple said that M1 is the first system on chip created for its Mac devices.
This chipset features a unified memory architecture, unifying high-bandwidth low-latency memory into a single package, dramatically improving performance and power efficiency.
It is the first computer chip built on 5nm processor technology and combines high-performance and high-efficiency cores to maximize efficiency and performance.
Apple also said that the M1 chipset offers the best CPU performance per watt in the world, outperforming all of its rivals in energy efficiency.
The system-on-chip also has a graphics processing chip with eight physical cores that combine to deliver 2.6 teraflops of performance.
Apple said that when it comes to personal computers, M1 has the fastest integrated graphics in the world.
The company’s latest desktop operating system, macOS Big Sur, is designed around the capabilities of this chipset, delivering exceptional desktop interface performance and improved responsiveness.
Apple said the M1 is just the first iteration in a new line of chips that all of its Mac devices will adopt in the future.
Many flagship applications have already released “universal” applications that run on Intel and Apple Silicon-based Mac devices.
“We are developing a family of chips and will transition from the Mac line to these chips over the next few years,” Apple said.
specs
| New MacBook Air | |
|---|---|
| THE | MacOS Big Sur |
| Monitor | 13.3 inch 2,560 x 1,600 |
| Processor | Apple M1 |
| Graphics | Apple M1 graphics |
| RAM | Up to 16GB 2,133MHz |
| Storage | Up to 2TB SSD |
| Connectivity | 2x Thunderbolt 3 USB-C, Wi-Fi 6, Bluetooth 5.0, 3.5mm jack |
| Dimensions | 304.1 x 212.4 x 16.1 mm (1.29 kg) |
| Price | $ 999 – $ 2049 |
Apple MacBook Air
Apple M1
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