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Many South African retailers have launched their first Black Friday deals as part of a month-long promotional period in November.
Televisions always feature prominently as part of Black Friday specials and this year is no exception.
Takealot, Game, Incredible Connection and Makro have launched Black Friday specials at aggressive prices on big brand TVs.
As a result of these various sales, South Africans can now enjoy savings on LED and OLED TVs from Samsung, Hisense, LG and Sony.
It is particularly interesting to compare Sony’s prices with its main competitors: Samsung, Hisense and LG.
Sony re-entered the South African market in September with a new range of 4K TVs that are available exclusively through Incredible Connection and HiFi Corp.
Sony’s lineup comprises the A8H, X90H, X75H and X80H 4K models, each of which has a 4K resolution display.
Incredible Connection and HiFi Corp have slashed the price of new Sony TVs for Black Friday, offering huge savings compared to the device’s launch prices.
It remains to be seen if these price cuts will be enough to convince South African consumers to choose Sony over other big brands.
Sony’s prices are in line with those of its main competitors, which means that the choice will depend on the personal brand preference of many consumers.
TV price comparison
The following table provides an overview of the prices of different TVs in similar categories from the top four TV brands during the Black Friday shopping season.
More than 80 inches | |||
Brand | Model | Size | Price |
LG | 82UM7580 | 82 inches | R29,999 |
Samsung | Q60R | 82 inches | R29,999 |
Sony | X80H | 85 inches | 39,999 R |
LG | 86UM7580 | 86 inches | 39,999 R |
75 inches | |||
Brand | Model | Size | Price |
Hisense | 75A7500F | 75 inches | R19,999 |
Samsung | 75TU8000 | 75 inches | R19,999 |
Hisense | 65U8Q | 75 inches | 21,999 R |
Sony | X80H | 75 inches | R26,999 |
LG | 75NANO79 | 75 inches | R29,999 |
65 inches | |||
Brand | Model | Size | Price |
Hisense | 65B7100UW | 65 inches | R10,999 |
Samsung | 65TU7000 | 65 inch | R12,999 |
LG | 65UM7100 | 65 inches | R12,999 |
Sony | X75H | 65 inches | R13,999 |
LG | 65SM8100 | 65 inches | 15,999 R |
Sony | X80H | 65 inch | R16,999 |
Samsung | 65Q60T | 65 inches | R16,999 |
YOU ARE | |||
Brand | Model | Size | Price |
LG | OLED55C9 | 55 inch | R29,999 |
LG | OLED65C9 | 65 inches | R44,999 |
Sony | A8H | 65 inch | 49,999 R |
Now read: Sony is back with a bang
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