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The British & Irish Lions jersey for the 2021 South Africa tour has been unveiled, featuring the design celebrating the journey a player must take to reach the top of the game.
Designed and manufactured by Lions official apparel sponsor Canterbury, the new Pro jersey was unveiled Thursday and will be It will go on sale in South Africa on Friday.
Featuring the Lions squad recognized for being made up of the best players, the new design of the iconic red jersey features a striking graphic on the shoulders, comprising a multitude of individual pieces that come together to form the image of a lion. Symbolizing the origins of the players and those who have helped them reach the top of the game, each piece pays tribute to every teammate, club coach, family member and friend who helped them along the way.
Canterbury confirmed that the design celebrates the journey a player must take to reach the top of the game, as well as those who helped him get there.
Commenting on the jersey, Lions coach Warren Gatland said: ‘The jersey looks amazing and I think the Lions fans, as well as the players, are going to love it too. Canterbury, as we have grown used to, has done a great job again.
“Some of the best experiences I’ve had as a Lions coach have been looking through a stadium before a game and seeing Lions ‘Sea of Red’ jerseys. Literally entire stands turned red; It is an incredible thing to witness and creates an atmosphere that is truly unique to Lions. ‘
The Pro jersey is the most sustainable of the Lions, with the main body made from 100% recycled polyester and is available in men’s, women’s and junior sizes, allowing fans to be part of the pride and show their support.
Canterbury has also launched the Lions’ largest range of off-field training and fan apparel, with a total of 112 items. This includes three times more products for women than before and their larger junior range.
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Do we need to say anything else? pic.twitter.com/ZqURfnm01e
– British and Irish lions (@lionsofficial) October 28, 2020
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