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SowetanLive caught up with both brands to learn more about their new products.
According to 4th Street Wine Manager De-Mari Shaw, their new canned drinks are for consumers who want something different and are looking for takeout items.
“As consumers’ lifestyles change, they need formats to suit different occasions. Canned drinks are aimed at a ready-to-drink audience, they are younger and experimenters looking for new flavors and novelties. “
Matheba shares the same views.
“We really wanted to follow the trends and a lot of people are looking for a drink wherever they go,” Matheba said.
“I think canned wine is the new thing. Covid-19 has already affected the way people socialize, which is why I see a lot of big names in packaging. Sometimes you just want a slice, ”he said.
It is clear that both brands are targeting young and trendy customers with the use of colors and artwork on their packaging.
Shaw says its packaging is inspired by youthful energy at the center of urban culture.
BNG sparkling wine cans are packaged in a box that resembles a tote bag. Matheba said it was inspired by her love for handbags.
“I couldn’t carry the bottle everywhere, so this makes it easy to carry on any occasion,” said Matheba.
The debate over whether drinks taste better in a can or in a bottle is a debate that has been going on for years.
While both brands argue that canning their beverages does not affect taste, the final decision will ultimately be made by the consumer.
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