[ad_1]
LEGO South Africa confirmed that it will increase the prices of its products as of November 1, 2020.
In a statement provided to MyBroadband, LEGO South Africa Country Manager Kristian Imhof said these price increases are due to the instability of the rand relative to the euro.
“We would like to assure our loyal and valued LEGO fans that this decision has not been made lightly and that we have been procrastinating since early 2020,” Imhof said.
“However, it is now inevitable, given the fluctuation of the exchange rate from Rand to Euro and the resulting higher costs of importing LEGO products into the country.”
Imhof noted that LEGO South Africa cannot provide any definitive information on how this will affect the prices of LEGO products in the South African stores that sell them.
This is because the prices of LEGO products are not determined by the LEGO Group, but by the retailers who sell them.
“It is important to note that the price of LEGO products varies from one retailer to another, as the LEGO Group does not set the retail price of LEGO products anywhere in the world,” Imhof said.
Imhof highlighted the reputation of LEGO products and said the brand would not lower its standards amid the global pandemic.
“As every LEGO fan knows, buying a LEGO product is an investment in a high-quality, safe play experience designed for the latest generations,” Imhof said.
“Building with LEGO bricks inspires your creativity and imagination, allows you to act out a story, imagine new stories, and build and rebuild everything you can imagine, over and over again.”
“We are proud to offer these high-quality LEGO play experiences and the latest LEGO products that our South African consumers have come to love, and we strive to uphold these standards for our local fan base.”
Read now: There is no real economic recovery plan for South Africa – Report
[ad_2]
