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Massmart has revealed Black Friday 2020 plans for its Game and Makro retail stores.
Both Game and Makro will be running Black Friday deals during November 2020, instead of their previous strategy of launching deals only for a restricted period of three to five days starting on November 27.
This year, the Black Friday sales of both stores will run from November 2 to 29.
Massmart added that this plan will involve extending the offers during the month of November rather than concentrating the offers on just one week or one day.
“Black Friday traditionally sees high concentrations of shoppers in retail stores across the country, which can create a challenging shopping environment,” said Brian Leroni, Corporate Affairs executive at Massmart.
“Therefore, we have made the decision to reinvent the way we do Black Friday in 2020.”
“In an effort to create a more consumer-friendly Black Friday experience while adhering to all social distancing and COVID-19 protocols, Makro and Game have made the decision to extend the duration of our Black Friday promotion.” Leroni said.
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Leroni added that Massmart’s research has shown Game and Makro to be the most popular Black Friday shopping destinations in South Africa.
“To further enhance the shopping experience during this period, Game and Makro, after analyzing the Black Friday buyer information available to us, made the decision to give our customers more opportunities and time to benefit from Black Friday prices Friday by launching new Black Friday Deals every week during the month of November, ”said Leroni.
“These unbeatable specials will only run during the week they are advertised and will not be offered again, so we encourage buyers to take advantage of the deals each week, rather than waiting until late November as they normally would.” .
More information on the incredible deals will be provided in the coming weeks, including some expensive items like large appliances, electronics, household items, televisions and more, the company said.
He added that trailers for some of the offers will be available on Game and Makro’s social media feeds and email newsletters.
“Customers can subscribe to Game and Makro newsletters on each of the brand’s websites to get previews,” Massmart said.
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