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Following Momentum’s announcement on Tuesday that they would not renew their One Day Cricket sponsorship but would remain primary sponsors of the women’s national team, Kula-Ameyaw questioned the decision along with their commitment to transformation.
The home page of the official website of Cricket South Africa, the governing body for professional and amateur cricket in South Africa. Image: 123rf.com
JOHANNESBURG – Cricket South Africa (CSA) has been forced to apologize to the Momentum sponsors after controversial tweets posted by non-executive board member Dr. Eugenia Kula-Ameyaw.
Following Momentum’s announcement on Tuesday that they would not renew their sponsorship of One Day Cricket but would remain primary sponsors of the women’s national team, Kula-Ameyaw questioned the decision along with their commitment to transformation.
In now-deleted tweets, he said, “Momentum forgets that we invested hundreds of millions in Momentum in our state companies and pension funds. I remember asking for the BBBEE certificate on my other board. Just check before you make an irrational decision. “
The dangerous game of threatening your sponsors aside, wouldn’t you rather have sponsors lining up to invest in cricket because you have created an attractive, successful and well-governed opportunity for them to join, rather than having to threaten them to stay? @EugeniaKulaAmey? pic.twitter.com/eVdtjJ9P94
– Ros Goldin (@ RosG101) September 16, 2020
Following the outrage, CSA issued an apology for the “unfortunate and unjustified tweets,” which Acting President Beresford Williams said were made in a personal capacity.
“Cricket South Africa (CSA) sincerely apologizes to Momentum for the unfortunate and unwarranted tweets made by one of our Board members, in a personal capacity,” Williams said. “CSA wishes to reiterate that Dr. Eugenia Kula-Ameyaw did not act in her professional capacity as a non-executive member of the CSA board.”
Despite the withdrawal of his sponsorship, Williams pointed out the importance of Momentum’s role to the game of cricket in South Africa.
“While we respect the personal views of all South Africans, CSA wishes to distance itself from the articulations made by Dr. Kula-Ameyaw on Twitter. Furthermore, we wish to reiterate that CSA does not endorse the views expressed regarding Momentum and we sincerely appreciate the benefits that Momentum and all of our sponsors bring by making cricket accessible and inclusive for all South Africans. ”
He added: “We thank Momentum for the substantial contributions they have made towards the improvement of cricket and the milestones we achieved through their sponsorship and we assure them that we will continue to build on the successes to further grow and develop the game of cricket,” He concluded. Williams.
The Kula-Ameyaw matter has now been referred to the Ethics and Social Committee and CSA says, “Once all internal processes have been completed, the necessary corrective actions will be taken.”
They will also re-educate all of their internal stakeholders on a better understanding of their Social Media Policy and ensure that employees at all levels understand the value that sponsors and supporters offer.
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