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He also asked Clicks if the company thought their big mistake would be ignored, and if they thought that people would allow Clicks to continue feeding them “distracted vitriol about our image as an African people”.
“This ad is not just absolute rubbish of your brands, it is a reflection of an ongoing problem in this industry that dares to define what beauty is for any of us.
“Black women’s hair is a political issue … Basetsana Kumalo joined the narrative on black hair a long time ago and I will not be silenced when I see the continued representation of white hair not only as the norm but as the standard.” Bassie said. .
The EFF organized protests in front of Clicks stores for much of the week, but announced on Thursday that it had agreed to certain conditions with both Clicks and TRESemmé.
These conditions included that Clicks would remove all TRESemmé products from all of its stores and replace them with locally produced products; Clicks would donate a minimum of 50,000 sanitary pads, 50,000 disinfectants and masks to rural and informal settlements identified by the EFF; Clicks would award scholarships to five students to carry out pharmaceutical studies in the next academic year; all five students must be black, rural, African women orphaned by HIV / AIDS.
TThe EFF, in turn, would work with law enforcement agencies to ensure that the provocateurs involved in the Clicks store vandalism were brought to the reserve.
