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The clicks have been criticized for an ad for a hair product, which labeled black hair as “dry, frizzy and damaged” and sparked widespread outrage from South Africans.
EFF members protest outside a Clicks store in the Sandton City shopping center in Johannesburg on September 7, 2020. Image: Kayleen Morgan / EWN
JOHANNESBURG – The Economic Freedom Fighters (EFF) are expected to meet with Clicks management on Thursday amid party protests after the retail pharmacy company posted a racist ad on its website.
The clicks were criticized for the ad, which labeled black hair as “dry, frizzy and damaged,” and sparked widespread outrage from South Africans.
The EFF organized protests in shopping malls across the country demanding that Clicks stores be closed and those behind the ad be fired.
TRESemmé, responsible for the ad, apologized, but that didn’t stop local retailers from taking it off their shelves.
Pick n Pay, Checkers, Shoprite and Woolworths stores are among those that stopped selling all TRESemmé products following their racist ad about black hair.
“Woolworths has made the decision to remove all TRESemmé products from our shelves with immediate effect. As a company, we are deeply aware of our responsibility to address racial disparities and prejudices when they are identified. We do not support the racial prejudice expressed in the TRESemmé campaign, ”Woolworth said in a statement Wednesday.
Meanwhile, Clicks CEO Vikesh Ramsunder and his team were expected to meet with EFF leader Julius Malema at the Red Beret headquarters in Braamfontein on Thursday morning.
Malema told his members to maintain the highest level of discipline while continuing to uphold the dignity of blacks.
LOOK: EFF members protest in front of the Clicks store
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