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Apple Inc. said it will hold an online event on September 15, where the company is expected to unveil its latest Apple Watch. The event will stream from the company’s website beginning at 10 AM Pacific Time.
The tech giant typically puts on a fancy hardware-centric show each fall from its headquarters in Cupertino, California, or from another location in Silicon Valley. This event will only be online due to the Covid-19 pandemic. That follows Apple’s developer conference in June, which worked well as a virtual event.
The event announcement on Apple’s website does not have your typical tag line hinting at what will be announced. But the invitation to the media says “Time flies,” indicating that the ad is related to the Apple Watch, not the iPhones. The new iPhones won’t be released until October, Bloomberg News reported.
The company is preparing new high-end and low-end Apple watches, as well as a redesigned iPad Air with an edge-to-edge display. It’s also working on a smaller HomePod and Apple-branded first pair of over-ear headphones to be released later this year.
The new iPhones, which will come later, will have redesigned cases, updated cameras, and 5G capabilities. Apple also plans to announce the first Mac with its own processors, replacing Intel Corp., before the end of the year. The next iPhone and iPad software updates will be released this month, with Apple Watch, Apple TV, and Mac software updates arriving in the fall.
Shares of the company have risen this year due to the growing demand for iPhones, iPads and other technological equipment needed to work and study from home during the pandemic.
It also faces increased antitrust scrutiny and complaints from App Store developers, including Epic Games.
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