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Almost 40 Clicks stores were affected by the protest action carried out by the EFF on Monday.
The action against the beauty and health retailer came later posted an ad on her website last week that it was deemed degrading to black hair. The ad featured an image of African hair, which was labeled dry and damaged. It led to a social protest.
The EFF, which has since labeled the ad “racist,” has promised to close all Clicks stores for the week.
Although Clicks removed the ad, issued an apology and explained that it was not its own ad, but that of its client, TRESemme, which belongs to Unilever, the EFF requires Clicks to cut ties with Unilever and fire those behind the ad . .
Clicks said in a statement Monday that the EFF’s protest action had taken place at 425 of its stores in South Africa. “At the latest count, 51 stores have closed in the Western Cape, 92 in KwaZulu-Natal and the Eastern Cape, and 302 in Gauteng and elsewhere.”
The retailer strongly condemned “violence of any kind, intimidation of staff and their customers and vandalism of its stores,” warning that all incidents of criminal conduct are being reported to the authorities.
He reiterated, “Clicks has taken full responsibility and unreservedly apologized for the announcement posted on its website and is committed to real change across the business.”
Peters said Gauteng police would remain on high alert throughout the week.
The province’s police commissioner, Lieutenant General Elias Mawela, warned the participants in the strike that the police will act against any criminal activity, including those that destroy property and incite violence.
TimesLIVE