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EFF members have threatened to close Clicks outlets.
Gallo Images / Brenton Geach
- EFF threatens to close Clicks stores across the country as of Monday.
- This comes in the wake of an offensive hair ad from Clicks South Africa.
- The political party had recently given Clicks a list of demands to fulfill within 24 hours.
Economic Freedom Fighters (EFF) has issued a new directive for “fighters and ground forces” to close nationwide Clicks outlets in South Africa.
“We are issuing a new directive, Clicks South Africa as of tomorrow, September 7, must close all its stores in South Africa until Friday, September 12.
READ | Click ad row – customers get angry describing natural black hair as ‘dry, damaged’
“Fighters, all of us tomorrow morning, we will report to the nearest Clicks store to make sure the EFF directive is implemented,” EFF General Secretary Marshall Dlamini said in a video statement Sunday.
This comes after a Clicks ad went viral on Friday.
The outrageous ad for the hair featured photos of four women, two black and two white.
News24 previously reported that the ad described the two black women’s hair as “dry and damaged” and “frizzy and dull,” while the images showing the white women’s hair were described as “fine and straight hair” and “normal hair”.
READ | Women show off their natural ‘crowns’ in a rallying cry against offensive click ad
The political party had recently given Clicks a list of demands to fulfill within 24 hours.
According to the Citizen, the EFF required Clicks to publicly list the names of all directors and employees involved in the launch of said advertisement.
In addition, the political party demanded that all the people involved in the commissioning of the advertisement in question, whether they are Clicks employees or independent contractors, be fired with immediate effect, and also that they publicly list the names of the service providers or contractors who commissioned the advertisement in question.
Finally, the contracted company that commissioned the advertisement must terminate its contract with immediate effect.
The EFF required that the above be executed within the next 24 hours, with written confirmation.
