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Clicks continues to speak decisively about expansion and continues with planned store and pharmacy launches in the latter part of the year.
The Clicks Group apologized after receiving numerous complaints from upset customers about an ad classifying natural black hair as “dry, damaged, frizzy and dull.”
The reaction began on Friday when a Clicks ad that classified different types of hair began to be a trend.
In the ad there were pictures of four women: two black and two white.
The advertisement classified the hair of the two black women as “dry and damaged” and “frizzy and lackluster”, while the hair of the two white women was classified as “fine straight hair” as well as “normal hair”.
Miss Universe Zozi Tunzi and other Twitter users felt it was disrespectful to the black community.
Clicks has since removed the images and publicly apologized.
“We sincerely apologize for offending and disappointing our customers,” said Clicks Chief Commercial Officer Rachel Wrigglesworth.
“We act quickly and immediately remove offensive images provided to us by a vendor as part of their marketing campaign.
“As a brand, we recognize that we have a responsibility to use whatever influence we have to remove implicit and explicit biases from society, the workplace and our advertising.”
Wrigglesworth said they recognized that they had a role to play in how they represented a diverse customer base in their own advertising and that of vendors and that they sincerely apologized for failing their customers.
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