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Global smartphone shipments decreased 11.7% year-over-year in the first quarter of 2020 (1Q20), according to preliminary data from the International Data Corporation’s Quarterly Global Mobile Phone Tracker (IDC). In total, the companies shipped 275.8 million smartphones during 1Q20. Although the first quarter generally experiences a sequential decrease (quarter after quarter) in shipments, with an average sequential decrease in the last three years ranging from -15% to -20%, this is the largest annual decrease (year after year) of history.
The drop is not a surprise since 1Q20 marked the beginning of the
The COVID-19 pandemic and the peak of blockades in China, which spread
for the rest of the world at the end of the quarter. The longest
The regional decline in 1Q20 was in China, where shipments fell 20.3%
year after year. Since China constitutes almost a quarter of the world
shipments, this had a great impact on the general market. The global
China’s dependence on its smartphone supply chain also caused major
problems as the quarter progressed. Other regions that contributed to the
drastic global decline was the United States and Western Europe,
which decreased by 16.1% and 18.3% respectively.
“What started primarily as a supply side problem was initially limited to
China has become a global economic crisis with the demand side
the impact is starting to show by the end of the quarter, “said Nabila Popal, research director for IDC’s Global Mobile Trackers.
“While the supply chain in China began to recover at the end of the
quarter, as IDC expected, major economies around the world entered
Complete blockade that stabilizes consumer demand. Consumers get
increasingly cautious about their spending in such uncertain times and
It’s hard to think that smartphone purchases won’t suffer as a result. This
falling demand, combined with retail store closings and closings
worldwide, it strongly impacted all consumer device markets,
including mobile phones. Like the uncertainties of the locks and total
the economic impact persists, sellers are reconsidering their perspective to
2020. ”
“The Chinese market saw better-than-expected demand in March as
The number of new COVID-19 cases began to decrease. However, the rate of
the recovery in March is mainly due to accumulated demand and is unlikely to be
sustained as the global economic recession is expected to have an adverse effect
impact on the Chinese economy and consumer sentiment as well and only
allow the market to achieve annual growth in the fourth quarter, “he said
Will Wing, IDC Research Manager.
Highlights from the smartphone company
Samsung sold 58.3 million smartphones in 1Q20 and regained its
superior position with 21.1% participation despite a decrease of 18.9% year-over-year.
This is mainly due to the continued success of series A despite
The launch of its premium 5G flagship, the Galaxy S20. However the
The higher S20 price helped boost profits according to Samsung.
Looking to the future, Samsung, like others, will face an uphill battle due to a
lack of consumer demand, especially with two new premium devices (Note
20 and Fold 2) in the second half of the year.
Huawei ranked number two with a 17.8% share
global smartphone market despite a decrease in shipments of 17.1% annually
During the year The company reduced the impact of the recession with early
price cuts on Mate 30 and P30 series and on Honor V30 and 9X series
along with a diversified mix of online and offline channels that helped reach
consumers even during periods of forced closure.
Apple sold 36.7 million iPhones in 1Q20, which placed the
company in third place with 13.3% participation. However, shipments only decreased
0.4% year-over-year, which is the lowest annual decrease among the top 3
sellers. This is mainly due to the continued success of your iPhone 11
Serie. Looking to the future, the launch of the recent SE device (2020)
targeting the lowest-priced segment might work well for the provider if
consumers shift their purchasing preferences towards a friendlier budget
devices in the uncertain economic climate of 2020.
Xiaomi market share exceeded 10% for the first time with
Year-on-year growth of 6.1%. In India, the company launched the new
Poco and Redmi products just before the full crash started, helping
Some of their 1Q20 numbers.
alive returned to the Top 5 this quarter with a market share of 9.0% and 7.0% annual growth, the highest annual growth rate among the 5. Successes in India have also been a key factor for the low and medium range of vivo. . Series Y and S. However, due to the total blockade in India, vivo also faced delays in launching its product.
Top 5 smartphone companies, worldwide shipments, market share and year-over-year growth, first quarter of 2020 (shipments in millions of units)
| Company |
1Q20 Shipping Volume |
1Q20 Market Share |
1Q19 Shipping Volume |
1Q19 Market Share |
Year after year Year Change |
|
Samsung |
58.3 |
21.1% | 71.9 | 23.0% | -18.9 |
|
Huawei |
49.0 |
17.8% | 59.1 | 18.9% | -17.1 |
|
Apple |
36.7 |
13.3% | 36.8 | 11.8% | -0.4 |
|
Xiaomi |
29.5 |
10.7% | 27.8 | 8.9% | 6.1 |
|
alive |
24.8 |
9.0% | 23.2 | 7.4% | 7.0 |
|
Others |
77.5 |
28.1% | 93.5 | 29.9% | -17.2 |
| Total | 275.8 | 100.0% | 312.3 | 100.0 | -11.7% |
Source: IDC Quarterly Mobile Phone Tracker, April 29, 2020
Notes:
-
The data is preliminary and subject to change.
-
Company shipments are shipments of branded devices and exclude OEM sales for all suppliers.
-
The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
-
Figures represent new shipments only and exclude refurbished units.
