The brand unveiled a new e-commerce site to redesign brick and mortar stores so customers can shop both in person and online.
“We saw an opportunity for the market to reboot in the US market, at a time when value could not be more critical,” said Jared Margolis, CEO of Payless. “Payless is for everyone, and now more than ever the world has to pay less. We are so excited to bring Payless back to you.”
Payless filed for Chapter 11 bankruptcy protection in February 2019 and will close approximately 2,000-plus stores in North America.
Now, their goal is to open 300-500 stores in North America over the next five years, starting with the launch of the first store in Miami, Florida. Payless said some of the new stores will feature innovative technology such as smart mirrors, touchscreen wall panels, and enlarged reality footer charts.
The retailer also announced its “Powered by Payless” initiative where it will partner with schools in the US to donate lunches and online connectivity to families struggling to adapt to virtual learning due to the COVID-19 -pandemy.
The brand already has 700 existing international locations, of which 412 are in Latin and Central America.
The Associated Press contributed to this story.
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