The two companies announced the deal on Wednesday, but did not disclose the terms of the transaction. The deal is expected to close next year. Fresh Direct will retain its name and operate outside of New York City, where it was launched in 2002.
The deal came at a time when the epidemic was shaping up the grocery industry.
Online shopping was slower than shopping for electronics, clothing, and other items in the United States for grocery shopping.
Brick-and-mortar grocery and delivery online delivery services have been stretched to keep pace with demand, causing long delays for canceled orders and customers.
The first blow to the epidemic was not Freshdirect employees to handle the flood of existing customer and shopper orders, CEO David McInerney told CNN Business in an interview last month.
In March, he said, “barriers to online grocery shopping were completely eliminated.” Increased demand “We couldn’t take” The company’s systems were overwhelmed because people were buying two and three times more than usual, shopping longer than usual, and placing orders for friends and relatives.
Fresh Direct plans to increase coronavirus cases for the busy winter. It acquired holiday items such as pumpkins, baking supplies and spices prepared earlier this year than usual and is storing large quantities of them.
“We expect a really, really busy winter, and that food will be replenished many times the first time customers get it by buying food online,” McInerney said last month. “The cold weather is just pushing it forward.”
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