It is almost time.
Ford / Instagram
the 2021 Ford Bronco Heading to the small screen, the off-road SUV will receive primetime treatment.
Ford said Thursday that it plans to reveal the new Bronco in numerous Disney media and we will see the premiere of several short films on ABC, ESPN, National Geographic and, the next day, Hulu. And we invite you to watch the revelation happening right here at Roadshow the same day. We will have everything you need to welcome the Bronco back to the world.
As for how Ford plans to handle the reveal, each network will receive a different 3-minute short film featuring the “Bronco 4×4 Family.” The automaker said it had to scrap plans to reveal the Bronco at the 2020 North American International Auto Show, which organizers canceled between coronavirus pandemic. So, he turned to Jimmy Chin, an Academy Award-winning director, and Disney to help create revealed stories for the SUV.
ABC, ESPN, and National Geographic will each show a different movie, and the full reveal should last about nine minutes. For the broadcast network, ABC will reveal the SUV with country music singer Kip Moore during the CMA Best of the Fest concert experience. ESPN will reveal a “different Bronco model” during SportsCenter. National Geographic will feature Chin himself reveal “another Bronco” during the National Parks: Yosemite program.
The differentiated language suggests that we will not only see the Bronco four and two door models, but also what we have called Ford Bronco Sport too.
Bronco reserves will be open the same day after each movie is released during the first commercial space at 8:00 pm ET. Only $ 100 will insure one of the SUVs.
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